After laying the groundwork for our Google Optimization Project, by creating a kick ass video and a sweeeeet custom google map to highlight The Clip Joint in Merchantville NJ, now it’s time to find the best ways to introduce this compelling content to potential customers. The best way to do that is to have content about your business appear on the first page of Google search results for topics that relate to your business. As I revealed in the first post in this series, Al, the owner of The Clip Joint didn’t feel it was really necessary to market to his home town of Merchantville NJ. After being a fixture in the community for over 40 years, he felt comfortable that most of the residents of Merchantville know that he’s there and where to find The Clip Joint.
So Al and I began talking about the geographic areas that he would like to target. He mentioned that he already gets some business from the surrounding communities of Cherry Hill, Maple Shade, Pennsauken, and Cinnaminson and it would probably be good to focus on those areas. I encouraged him to focus on his two highest priority areas and he picked Cherry Hill and Pennsauken as the focus of this campaign. Now it was time to discuss the search terms or keywords that he wanted to target.
It’s a tricky thing trying to guess the exact phraseology that a potential customer might type into Google in order to find a solution to their problem. In Al’s case, we figured that “Hair Salon”, “Barber Shop”, and “Haircut(s)” were probably the most applicable. Since Al chose to target the rather large communities of Pennsauken and Cherry Hill, I suggested seeing how much competition there was around the combination of search terms that we were considering. It’s important that you choose a winnable battle. The terms “Barber Shop” and “Hair Salon” were not impossible, but they were very competitive in the two locations that we were working in.
Ultimately Al chose to target the key phrase “haircut(s)”. Armed with his input I went to work.
Remember, Al and The Clip Joint are in a category that might seem foreign to us techy types, but is still pretty common in the real business world…especially among small to medium sized businesses: They have virtually no web presence. There is no Clip Joint Blog or Website (as I write this….but that could very well change soon). The cool part is that isn’t stopping TVPG Labs from assisting them with internet marketing. For Al, I chose to feature his business on my ActiveRain blog under the posts:
Cherry Hill Haircuts
Looking For A Haircut In Pennsauken?
I chose my ActiveRain Blog as the Vehicle for this project, because it gets excellent SEO results, especially around local content. In the future though, I’ll probably use this blog. Another good alternative for a business without a web presence would be a Squidoo Lens.
Within a week we had accomplished our objectives and more. Al was grinning from ear to ear. We were able to achieve first page Google ranking organically for the following search terms (click the links for verification).
Cherry Hill Haircut
Cherry Hill Haircuts
Haircut in Cherry Hill
Haircuts in Cherry Hill
Haircut in Pennsauken
Haircuts in Pennsauken
Pennsauken Barber Shop
Haircut in Cinnaminson
Since we had such great results in this Google Optimization Project through just 2 blog posts, Al had to agree that it would probably be worth it for him to start a Clip Joint Blog. With consistent posting, I have no doubt that he could eventually dominate all the relating search terms to his business throughout his local geographic area. I suggested that he start a photo blog and post before and after shots of his clients and articles about community events (Merchantville NJ has some great community events.).
Because blogging generates consistent new content on a single or closely related topic(s), it provides Search Engine Optimization (SEO) that cannot be matched by a static website for a small to medium sized business. Al is considering starting his new blog on The Value Pages Group. If you’re looking to get into blogging, The Value Pages Group deserves consideration. In addition to our incredible business networking platform, we offer a free blog optimized for search engines by Thesis, the gold standard in the blogging community. This is a temporary and probably limited time offer, so strike while it’s on the table. Go ahead, Contact Us.